Digital Marketing - Phuzy Subs: February 2017

Tuesday, February 28, 2017

Influence 2.0 – The Future of Influencer Marketing Research Report 2017

What does “influencer marketing” mean to you?

Are you thinking of celebrities posting product photos to Instagram? Or having a famous YouTuber run a contest for a meet and greet at an event? Why not send products to bloggers in the hopes that they’ll do a review and say nice things?

Surely that’s not all enterprise marketers think of when it comes to the possible outcomes with influencer relationships.

The promise of brands collaborating or outright paying influential individuals to create content that lifts the brand’s credibility and reach to sell more products is something that companies of all sizes have been hot on – especially in the past 12 months.

With a groundswell of interest, there are many divergent interpretations of what influencer marketing really means.

Tuesday, February 21, 2017

How to Create Best Answer Content: 6 Inspiring Examples

How to Create Best Answer Content: 6 Inspiring Examples

Undoubtedly you’ve heard the expression “content shock,” coined by marketing expert Mark Schaefer.
With immense respect, I have to admit: I don’t believe in it.

The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? That it’s too hard to get new content seen?

Not buying it.

I think what’s happening is simply this: People don’t want “content.”

They want answers to questions. They want a few minutes of entertainment. They want to learn something new. They want what they were searching for in the first place.

Crazy Business Facts

The International Labour Organization estimates a record 200 million people will be unemployed around the world in 2013. If you gave them their own country, it would be the fifth-largest in the world.
From 2006 to 2011, Hewlett-Packard spent $51 billion on share repurchases at an average price of $40.80 per share. Shares currently trade at $16.50.
Dell “has spent more money on share repurchases than it earned throughout its life as a public company,” writes Floyd Norris of The New York Times.
In 1980, there were 15,099 Americans aged 100 years or more. By 1990, there were 36,486, and by 2012 there were 88,510, according to the Census Bureau.
The U.K. economy is 3.3% smaller than it was in 2008. The U.S. economy is 2.9% larger (both adjusted for inflation).
“97% of the world’s population now lives in countries where the fertility rate is falling,” writes author Jonathan Last.
Including dividends, the S&P 500 gained 135% from March 2009 through January 2013, during what people remember as the “Great Recession.” It gained the exact same amount from 1996 to 2000, during what people remember as the “greatest bull market in history.”
Adjusting for inflation, Warren Buffett was a millionaire by age 25.
There were fewer state and local education jobs in 2012 than there were in 2005, even though the number of 5- to 18-year-olds has increased by 600,000.
Start with a dollar. Double it every day. In 48 days you’ll own every financial asset that exists on the planet — about $200 trillion.